A visual system translated from architectural space.
Responding to this transformation, the visual system balances the site’s original rectilinear architecture with the curved language introduced by the new roof structure, allowing historic and contemporary spatial qualities to coexist.
This spatial logic is translated into the identity and type system, where solid vertical structures reflect architectural mass, while circular negative spaces echo the fluidity of the overhead form. The resulting identity acknowledges the site’s heritage while expressing its present-day sense of movement and openness.
The system operates across maps, wayfinding, digital communications and printed materials, providing a cohesive visual framework for navigating and experiencing the KX site.
Place Identity
Wayfinding
Digital
Wayfinding
Digital